Google’s New Lead Form Ads: What Does The New Ad-Format Mean For Your Business?

[vc_row][vc_column][ld_fancy_heading tag="h2"]Google Lead Form Ads: A Search Engine Marketing Tool for Lead Generation[/ld_fancy_heading][vc_column_text]

With mobile search advertising on the rise (accounting for more than 50% of total search budgets), Google recently announced a new advertising format on its search network that is exclusive to mobile & tablet devices.

The new feature (officially an “extension” not ad) is Google’s Lead Form Extensions, and it seems to hold a lot of promise in addressing some concerns raised by marketers about the search giant’s competitiveness with new and innovative social media ad platforms.

[/vc_column_text][vc_row_inner css=".vc_custom_1582904163253{padding-top: 16px !important;padding-bottom: 16px !important;}"][vc_column_inner width="2/3"][vc_column_text]

Officially launched as a “beta” with access limited on some accounts, Google’s new lead form extensions offer the ability to gather user information directly from the Google search results page itself.

The new extensions will display beneath your search ad on mobile and tablet devices, allowing users to submit their contact details without even needing to visit your website — or more importantly, without having to wait for it to load.

For users logged into a Google account, their contact information will be pre-populated in the form, making the process as frictionless as possible. This immediacy will likely play well with mobile users, who are notoriously impatient with page loading times and offer little in overall attention spans.

[/vc_column_text][/vc_column_inner][vc_column_inner width="1/3" css=".vc_custom_1582904337200{padding-top: 20px !important;padding-right: 15px !important;padding-bottom: 20px !important;padding-left: 15px !important;}"][vc_single_image image="7738" img_size="full" css=".vc_custom_1582904309906{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;}"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][ld_spacer height="16px"][ld_fancy_heading tag="h3" enable_fit="true" compressor="0.9" minfontsize="22px"]Google Lead Forms: A Comparison with Traditional Search & Display Networks[/ld_fancy_heading][vc_column_text]

First things first, the new lead form extensions are not a replacement for traditional Google search ads; they are a complementary addition to your existing campaigns. Since they are simply extensions, they are listed along with your ad, not an altogether new-type of advertisement themselves.

[/vc_column_text][vc_row_inner equal_height="yes" content_placement="middle" css=".vc_custom_1582906277323{padding-top: 30px !important;padding-bottom: 20px !important;}"][vc_column_inner width="3/4"][vc_single_image image="7740" img_size="full"][/vc_column_inner][vc_column_inner width="1/4" offset="vc_col-md-3 vc_col-sm-offset-0 vc_col-xs