AgencyVista Interviews the Ink, Inc. Team on Digital Experience Design

The largest network of verified marketing agencies, Agency Vista interviewed the Ink, Inc. team about a recent digital experience design project. See full Q&A.

A brief Q&A on our digital experience design process

DecisionBoundaries | Financial Advisory

The largest network of verified marketing agencies that connects businesses with potential partners, Agency Vista took the time to interview the Ink, Inc. team about one of our latest digital experience design projects. As a verified agency, we share the same values in the importance of trust and communication in achieving client goals.

We were delighted by the opportunity to share more about our process and the approach we took on this B2B project. The full-length Q&A with our team is available on the Agency Vista company blog. We've also included a few excerpts below, alongside select project assets, for you to enjoy.

“With B2B marketing, the purchase funnel is notoriously complex, but decision makers still demand the same “1-click” Amazon-inspired interactions they’ve come to expect as consumers. At Ink Inc, we shorten the path to checkout by anticipating customer questions and answering them preemptively through informational architecture, clear design, and simple language so that the decision to “yes” is that much quicker.”
Max Irzhak, Associate creative director

Digital Experience Design: The Process