245%
Organic Traffic Growth (QoQ)
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B2B Marketing Strategy
California Energy Designs
Consulting Engineering Firm (B2B)
B2B content marketing and digital experience design for an engineering consulting firm — spanning brand collateral, web design, and inbound content strategy.
13K+
Successful Projects
$20B+
Total Real Estate Value
The Challenge
With over 13,000 successful projects and more than $20 billion in total real estate value, California Energy Designs possessed a strong business foundation — but expanding in a competitive enterprise environment required a brand presence that would differentiate them from international conglomerates.
The Approach
California Energy Designs initially retained our services for brand development and strategic consulting. Over time, the relationship deepened into a full-service inbound marketing partnership as their Agency of Record, spanning brand identity, content marketing, digital experience design, social media, and paid media.
Branding
Developing a brand identity, voice, and tone for sustained business growth
As their business straddled multiple sub-sectors — luxury residential estates, industrial facilities, and commercial developments — the company lacked consistency and clarity in brand image.
We began developing a new messaging architecture, commissioning a new logo alongside corporate identity assets that would fit the newly developed brand voice and tone.
“We have been able to really put a face on our company.”
Content Marketing
Deepening customer relationships through effective B2B inbound marketing
We developed vignettes on different business segments and company offerings to educate customers and convey industry expertise.
After the success of these vignettes, the client enlisted us to generate content for web, social media, and print — including infographics, blog content, brand video, and a new company marketing kit.
Content Collateral
Inbound marketing assets across channels
Infographics, service banners, and social media assets developed for California Energy Designs' B2B audience.
Brand Video
Visual marketing collateral for the sales process
Brand video is one of the most effective marketing mediums, garnering 66% more qualified leads than other content.
We produced explainer and promotional videos on YouTube, offering an asset in the sales process and expanded audience reach.
Infographics
B2B thought leadership through data visualization
To establish industry expertise and thought leadership, we developed infographics on key industry topics and trends.
Over 67% of B2B marketers used infographics in 2019 — the fastest-growing content format in B2B marketing.
Digital Design
Web design and UX journey for professional construction clientele
We initiated an entire overhaul of the existing web presence, building on a responsive framework with interactive modules and dynamic media.
For the first time, the website served as a viable independent sales channel, with nearly 250% more search traffic in the three-month period after our redesign.
“They came in and rebuilt the entire website, making it much more professional, smooth, and more modern... Ink, Inc. turned it around and made it something beautiful that showed our passion.”
Social Media
Account-based marketing tactics for precise B2B social media results
We developed a unique social media strategy focused on relationship-building with specifically targeted organizations using Account-based Marketing approaches.
Project showcases focusing on innovative prior work helped garner significantly better engagement with target accounts in a highly cost-effective manner.
Client Results
Building brand equity with inbound marketing to generate real business growth
The new site received a 245% boost in organic traffic compared to the prior period, with inbound opportunities from industry authorities including enterprises like Mitsubishi.
Our agency continues to provide digital experience design, inbound content marketing, social media management, and paid media campaigns.
“I would give them an 11 out of 10... we want to expand and have a larger footprint, and we are now in a good position to do that.”
Gabriel Gagnon
President, California Energy Designs
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