The Challenge
With a retail coffee shop in Studio City and an online subscription service launching, Coffee Source tasked us with generating a unique and playful brand voice for creative campaigns across digital, print, email, and social media.
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Brand Development
Coffee Source
eCommerce & Retail
eCommerce and digital experience work for a specialty coffee brand — combining brand storytelling with conversion-focused web design.
The Approach
We defined a unique selling proposition centered on in-house precision roasting — tailoring each cup to individual taste preferences in a way large franchise chains cannot replicate.
Brand Positioning
Defining a unique selling proposition for improved brand positioning
Coffee Source's core differentiation lies in the depth of their expertise and specificity of product offerings — vendor relationships, knowledgeable staff, and in-house roasting capabilities.
The placement of its roaster at the heart of the store became the anchor of the brand USP, enabling precision-control that offsite competitors simply cannot offer.
“Precision roasting at the heart of the store — a brand story no franchise chain could replicate.”
Campaign Generation
Seasonal promotions and cross-channel creative campaigns
Initial steps included digital advertising assets, social media promotions, print collateral, flyers, and email content for brand awareness and seasonal marketing campaigns.
Promotional material expanded to include creative campaigns designed to accompany the launch of their marquee bean-subscription service.
Campaign Creative
Creative Campaign: Select Works
Seasonal promotions, print flyers, digital and social media advertising collateral.
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