The Challenge
Fitwarm is an eCommerce brand offering designer dog clothes primarily on Amazon and Walmart online stores, seeking U.S.-based production for a commercial video series that would resonate with a domestic audience.
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Commercial Video Production
Fitwarm
eCommerce Video
eCommerce commercial video for Fitwarm, a designer dog apparel brand — produced in partnership with Inexora Media.
The Approach
Working with production partner Inexora Media and New York's leading professional animal talent agency, we developed the product vignette — drafting the treatment and co-producing from pre-production through on-set production in Brooklyn, NY.
Commercial Video
eCommerce product video for a designer dog apparel brand
Filmed on a Red Weapon by Director of Photography Todd Rawiszer, the local production helped the domestic audience establish a more intimate familiarity with the brand.
“Domestic production with professional animal talent — eCommerce video that builds intimacy with a U.S. audience.”
Production
Brooklyn-based shoot with professional animal talent
The production leveraged New York's leading professional animal talent agency to cast the perfect canine models for the vignette series.
From treatment through on-set direction, every frame was designed to communicate product quality and brand warmth to Fitwarm's eCommerce audience.
Production Stills
Behind the Scenes
Stills from the Fitwarm eCommerce commercial video shoot.
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