The Challenge
With users spread across countless interest groups, platforms, and mediums, brands face more opportunities than ever to position themselves in the forefront of target audiences — but doing so proves far more difficult in practice.
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Influencer Marketing
Grey Goose & Vashtie Kola
Influencer Brand Video
Influencer brand video production for Grey Goose and Vashtie Kola — creative direction, native social creative, and promotional asset development in partnership with Inexora Media.
The Approach
This organic campaign was designed natively for social media — an Instagram-based influencer co-promotion for Grey Goose on famed music video director and influencer Vashtie Kola's official page.
Influencer Campaign
Organic social media co-promotion for Grey Goose
Working closely with production partner Inexora Media, the influencer, and the sponsor brand, we aimed to strike a balance between stakeholder needs with a tone organic to Vashtie's social following.
“Native social creative requires the tone, pacing, and visual language of the platform — not a repurposed TV spot.”
Creative Direction
Balancing brand objectives with authentic influencer voice
We coordinated production, influencer direction, and sponsor messaging so the final asset felt organic to Vashtie Kola's audience while meeting Grey Goose campaign goals.
The deliverable was optimized for Instagram distribution — vertical framing, platform-native pacing, and visual language aligned with Vashtie's established aesthetic.
Production Partner
Collaborative production with Inexora Media
Ink, Inc. led creative direction and campaign strategy while Inexora Media handled production execution — a model that let the sponsor, influencer, and production team align quickly on a single native asset.
The iPhone-format placement mockup demonstrates how the finished video was designed to feel at home in feed-based environments rather than as interruptive advertising.
Campaign Assets
Production Stills
Production stills and social placements from the Grey Goose and Vashtie Kola influencer collaboration.
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