$125M
Series B Financing
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Communications Design
SpringWorks Therapeutics
Biotech Spin-Off Brand
Communications design and brand development for a biotech spin-off — aligning corporate culture, investor messaging, and digital collateral.
$162M
IPO Raise
2
Competency Frameworks
The Challenge
At a crucial point between a $125 million Series B financing round and its upcoming IPO, SpringWorks Therapeutics sought to set the foundation of a sustainable corporate culture with practical behavioral habits and tangible processes.
The Approach
We developed Employee Competencies and Leadership Competencies handbook materials used to express expectations and measure achievement within the performance review system and talent acquisition process.
Intake
Distinguishing corporate identity and employee culture for a major brand spin-off
With the IPO nearing, the communications design project took on increased significance to aid in preparation for SpringWorks' ability to scale and standardize its talent acquisition process.
The client sought highly-articulated competencies that could serve as both a qualitative and quantifiable measure of performance.
Process
Designing messaging architecture for employees and leadership alike
The challenge became communicating values to staff and leadership in a way that was clear, compelling, transparent, and as objective as possible.
We gave deep consideration to how materials could both set standards and be used to measure against them with as little ambiguity as possible.
Corporate Collateral
Spin-off brand and culture materials
Pfizer spin-off branding, communications design process, and corporate culture enact collateral for SpringWorks Therapeutics.
Enact
Building corporate culture from the ground up
Working closely with SpringWorks' human resources department, we mapped corporate values into actualizable behaviors for employees and leadership alike.
After an official launch during a summer corporate retreat, SpringWorks Therapeutics went public in a highly-successful IPO, raising $162 million in late 2019.
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